{
  "$schema": "https://agents.json.org/schema/v0.1",
  "name": "Simpler",
  "description": "AI operating platform that replaces Zapier + Canva + QuickBooks + DocuSign for SMBs. Many services through one AI assistant.",
  "url": "https://simpler.asia",
  "version": "1.0.0",
  "contact": {
    "email": "support@simpler.asia",
    "url": "https://simpler.asia/support"
  },
  "capabilities": {
    "authentication": {
      "type": "magic_link",
      "description": "Passwordless authentication via email magic link"
    },
    "api": {
      "available": true,
      "description": "Open MCP server with typed entity actions plus catalog discovery. Counts vary as the catalog evolves; call `ai.entities` / `ai.manifests` for live counts. Anonymous catalog reads; token-gated execution.",
      "a2a": {
        "endpoint": "https://simpler.asia/a2a",
        "agentCard": "https://simpler.asia/.well-known/agent-card.json",
        "protocol": "A2A v1 (Agent2Agent, Linux Foundation)",
        "authMode": "bearer",
        "skills": ["operations_assistant", "marketplace_buyer_match", "marketplace_seller_response", "marketplace_negotiate", "workflow_setup"],
        "marketplace_modes": ["human-human", "human-ai", "ai-ai"],
        "note": "Simpler is an A2A peer agent. Agents discover via /.well-known/agent-card.json and delegate tasks via JSON-RPC SendMessage at /a2a. Task lifecycle (submitted → working → input_required → completed) tracks long-running business operations including marketplace negotiations. Use MCP for direct tool calls; use A2A for delegation + multi-step partnership."
      },
      "mcp": {
        "endpoint": "https://simpler.asia/mcp",
        "protocol": "2024-11-05",
        "authMode": ["bearer", "cookie"],
        "tokenIssuance": "POST /api/mcp-auth/token (cookie-authenticated)",
        "publicCatalog": "https://simpler.asia/api/public/mcp-catalog",
        "publicCatalogNote": "Anonymous read of the full tool catalog (no auth). Returns tools/list shape with names + descriptions + inputSchema. Use this for agent discovery; obtain a bearer token via tokenIssuance or agentHandshake to actually call tools.",
        "agentHandshake": {
          "init": "https://simpler.asia/api/public/agent-handshake/init",
          "note": "3rd-party agent onboarding flow. POST {email, partner_name?, intent?} to init. Direct user to returned user_url. Poll /api/public/agent-handshake/{token}/status for the bearer JWT once user approves. 30-min TTL.",
          "ttl_seconds": 1800
        },
        "scopes": ["full", "readonly"],
        "namespaces": ["crm", "invoicing", "expenses", "stock", "automations", "team", "desk", "spreadsheets", "voting", "books"],
        "features": [
          "entity-actions",
          "time-travel",
          "workflow-snapshot",
          "compact-dsl",
          "streaming-actions",
          "pattern-mining",
          "cohort-insights",
          "public-catalog",
          "agent-handshake"
        ]
      },
      "openapi": {
        "url": "https://simpler.asia/openapi.json",
        "version": "3.1.0",
        "generated_from": "metadata"
      },
      "ontology": {
        "url": "https://simpler.asia/api/public/ontology",
        "formats": ["json", "compact"],
        "anonymous": true,
        "description": "Entities and actions generated from meta_* catalog. Counts available live at the URL; call for current state. Compact DSL is ~10-15% of JSON byte cost for the same content."
      },
      "readme": {
        "url": "https://simpler.asia/AI_README.md",
        "description": "Drop-in brief for AI consumers — architecture, thesis, action contract."
      }
    }
  },
  "services": [
    {
      "name": "Workflow Builder",
      "description": "Build automation workflows from natural language descriptions",
      "path": "/workflow-builder",
      "requiresAuth": true,
      "actions": ["create", "read", "update", "delete", "execute"]
    },
    {
      "name": "Image Editor",
      "description": "Lite-Photoshop image editor with AI: paint, mask, retouch, transform, filter, neural enhancements, generative fill, smart select, and Claude tool-use chat to direct everything in plain language",
      "path": "/edit",
      "requiresAuth": true,
      "actions": ["create", "edit", "download"],
      "pricing": "Free for manual edits; AI ops priced per call ($0.02-$0.15)"
    },
    {
      "name": "Video Creator",
      "description": "Generate video clips from text prompts",
      "path": "/video-generator",
      "requiresAuth": true,
      "actions": ["create", "download"],
      "pricing": "$0.15-0.20/second"
    },
    {
      "name": "Video Studio",
      "description": "Timeline-based video editor with AI assistance",
      "path": "/video-studio",
      "requiresAuth": true,
      "actions": ["create", "edit", "export"],
      "pricing": "Free editing, $0.02-0.08/sec export"
    },
    {
      "name": "Voice",
      "description": "Speech-to-text transcription and text-to-speech generation",
      "path": "/chat",
      "requiresAuth": true,
      "actions": ["transcribe", "synthesize"],
      "pricing": "$0.01/min STT, $0.20-0.40/1K chars TTS"
    },
    {
      "name": "Document Tools",
      "description": "Chat with PDFs, OCR, translation, data extraction",
      "path": "/document-tools",
      "requiresAuth": true,
      "actions": ["upload", "chat", "extract", "translate"],
      "pricing": "$0.10/page"
    },
    {
      "name": "Contract Signer",
      "description": "Sign contracts and documents digitally with draw or type signatures",
      "path": "/document-tools",
      "requiresAuth": true,
      "actions": ["sign", "download"],
      "pricing": "Free"
    },
    {
      "name": "Invoice Creator",
      "description": "Professional invoicing with 21 currencies",
      "path": "/sales",
      "requiresAuth": true,
      "actions": ["create", "send", "download"],
      "pricing": "$0.05/sent invoice"
    },
    {
      "name": "Expense Tracking",
      "description": "Track business expenses with AI receipt scanning and categorization",
      "path": "/expense-tracking",
      "requiresAuth": true,
      "actions": ["create", "upload_receipt", "export"],
      "pricing": "Free tracking, $0.05/receipt OCR"
    },
    {
      "name": "Spreadsheets",
      "description": "Chat with spreadsheet data using AI",
      "path": "/spreadsheet",
      "requiresAuth": true,
      "actions": ["upload", "chat", "analyze"],
      "pricing": "Token-based"
    },
    {
      "name": "Desk",
      "description": "AI-powered dashboard with widgets and insights",
      "path": "/desk",
      "requiresAuth": true,
      "actions": ["view", "customize"],
      "pricing": "Free"
    }
  ],
  "publicPages": [
    {
      "path": "/",
      "description": "Landing page with product overview"
    },
    {
      "path": "/signup",
      "description": "Create a new account"
    },
    {
      "path": "/login",
      "description": "Sign in to existing account"
    },
    {
      "path": "/support",
      "description": "Help and support"
    },
    {
      "path": "/terms",
      "description": "Terms of service"
    },
    {
      "path": "/privacy",
      "description": "Privacy policy"
    },
    {
      "path": "/our-view",
      "description": "Strategic thesis — why we exist, the AI-OS substrate bet"
    },
    {
      "path": "/methodology",
      "description": "Forecast validation details, regional cohort breakdowns"
    },
    {
      "path": "/network",
      "description": "B2B matching network (SBIN) — trust gates, matching mechanics"
    },
    {
      "path": "/trust",
      "description": "Compliance architecture, PDPA coverage, security posture"
    },
    {
      "path": "/tools",
      "description": "Full tool grid with prices and feature comparisons"
    },
    {
      "path": "/pricing",
      "description": "Usage-based pricing with no subscription"
    },
    {
      "path": "/news",
      "description": "Articles and guides for MSME operators in Southeast Asia"
    },
    {
      "path": "/llms.txt",
      "description": "AI-readable summary for LLMs"
    },
    {
      "path": "/simpler-ai.json",
      "description": "Structured data for AI systems"
    },
    {
      "path": "/agents.json",
      "description": "Agent-facing schema (this file)"
    }
  ],
  "agentInstructions": {
    "authentication": "Simpler uses magic link authentication. Direct users to /signup for new accounts or /login for existing accounts. Do not attempt to authenticate on behalf of users.",
    "limitations": [
      "All services except public pages and catalog discovery require authentication",
      "Outbound actions (email/SMS/charge) intentionally not yet exposed — internal-state mutations only",
      "Cannot execute workflows or create content on behalf of an unauthenticated user"
    ],
    "recommendations": [
      "For product information, read /llms.txt or /simpler-ai.json",
      "For pricing queries, refer to individual service pricing in this file",
      "For comparisons with competitors, see /simpler-ai.json competesWith section"
    ]
  },
  "replaces": [
    "Zapier", "Make", "n8n", "Pipedream", "Power Automate",
    "Canva", "Adobe Express", "Midjourney",
    "Kapwing", "Descript", "InVideo",
    "Otter.ai", "ElevenLabs",
    "ChatPDF", "Adobe Acrobat AI",
    "DocuSign", "HelloSign",
    "QuickBooks", "FreshBooks", "Wave",
    "Expensify", "Dext",
    "Notion", "Monday.com"
  ],
  "targetAudience": [
    "SMB founders",
    "Freelancers",
    "Real estate agents",
    "Insurance agents",
    "Travel agents",
    "Consultants",
    "Content creators",
    "Small agencies"
  ],
  "pricing": {
    "model": "usage-based",
    "subscription": false,
    "minimumTopUp": "$5 USD",
    "freeFeatures": ["Contract Signer", "Expense Tracking", "Desk dashboard", "Invoice creation", "MyInvois (Malaysia e-invoice)"],
    "costApproach": "Near-cost pass-through on AI provider costs. Provider inference cost × 1.35 markup — among the lowest in the AI platform space (industry typical: 50-80%+). No hidden fees.",
    "example": "A $0.20 raw AI action costs ~$0.27 on Simpler."
  }
}