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what happens next.
You just haven't scratched the surface.
You track your money because you have to.
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Small businesses get hit harder.
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SEE METHODOLOGY →
GROWTH SPIKE
Everything clicks at once. Revenue jumps 40% in one month. You run out of capacity before you run out of demand.
Capacity — not demand — becomes the bottleneck
Ops and staffing plans get tested
CONTRACTION
Two of your biggest clients spend less. Revenue drops 15% before recovering. Cash gets tight around month three.
Cash tightens around month three
Client concentration is the exposure
TAIL RISK
Three clients leave in the same month. Revenue drops 35%. Costs stay high. Money runs out in four months.
Fixed costs become the pressure point
Client concentration is the single biggest risk
MOST LIKELY
Clients are buying more. Revenue climbing month after month — 4-5% each. Too many orders, not enough hands — that's the only problem.
Throughput, not sales, is the constraint
Capacity limits show up before demand does
Business is steady but quiet. Revenue hasn't moved — but two months isn't enough to know why.
Find new clients before costs catch up
Not enough history to see the full picture