The Network
Find verified partners. Discover the markets you didn't know were yours.
Network is what Simpler produces from your business data — two outputs from one engine: high-fit matches between verified operators, and market discovery surfacing the markets your building blocks unlock. The more you run through Simpler, the sharper both get.
Algorithmic matching · KYB-verified · Country-by-country opt-in · No cold outreach.
Scroll to read how it works
No search
Algorithmic match
Verified
Business identity
Geo opt-in
Country lock
Free
To participate
Two outputs, one substrate
Same engine. Two outputs.
Your business data is the input. The Network is what it produces. Every invoice you raise, every expense you log, every CRM contact, every stock item — sharpens what the engine returns. More data in, sharper outputs out.
1Matching
High-fit buyers and suppliers, surfaced automatically. No search bar. No cold outreach. Three gates between you and a stranger — algorithmic fit, KYB-verified identity, country-by-country opt-in.
2Market discovery
The markets you didn't know you could enter. Read from the building blocks underneath your business — capabilities, knowledge, networks, infrastructure — not surface category labels.
The substrate is SBIN — Simpler Business Intelligence Network. It learns from your tool usage. Both outputs come from it. No profile form, no setup step — the more you use Simpler for normal work, the more it knows.
Output 1 · How matching happens
From tool usage to mutual reveal.
Trust is the bottleneck in SEA B2B — open networks turn into spam channels. Matching solves it with three steps then three gates.
1
Tool usage
Invoicing, expenses, CRM, inventory — every action becomes a matching signal.
2
Mutual-fit scoring
Six factors weigh into compatibility: business type, location, transaction patterns, deal history, sector overlap, scale. The system surfaces matches automatically.
3
Mutual reveal
Your identity stays private until you opt in. See a match → reveal → if they reveal too, exchange. Cold messages cannot reach you.
Output 1 · The trust filters
Three gates between you and a stranger.
Gate 1Algorithmic-only matching. There's no search bar, no public directory. Connections happen only when the engine identifies mutual fit. The engine surfaces matches to your Inbox; you don't need to discover anyone manually. A stranger cannot find you, regardless of effort.
Gate 2Document-verified business identity. Every account is identity-verified at creation through standard B2B marketplace onboarding documents — certificate of incorporation, recent bank statement, utility bill, and a business registry check (ACRA in Singapore, equivalents elsewhere). The document set major regional and global B2B marketplaces require for business seller verification. Universal across every jurisdiction.
Gate 3Country lock by default. You only see matches from countries you've opted into. If you only do business in Malaysia and Singapore, you'll only ever see matches from those countries. Cross-border is opt-in — you decide when to expand.
Output 1 · In the app
What you'll see, what you'll do.
The Network tab in your dashboard has three views:
Dashboard — your network at a glance: signal strength, match queue, recent activity.
Inbox — matched businesses with mutual interest, ranked by fit strength. Match cards show what kind of business and why we matched you (no personal info shown). One-tap reveal opts you in to share identity.
Market — signals and opportunities you can engage with.
Before your KYB documents are verified, the Network runs in Demo Mode — sample matches and signal preview while real signal collects in the background from your tool usage. Once verification clears, live matches start surfacing.
Notifications fire when a new mutual match appears. You decide when to check. Your time is not the product.
Honest about state
What's live. What's coming.
| What | Status |
|---|---|
| Network signal building from your tool usage | Live |
| Output 1 · Mutual-fit matching for verified businesses | Live |
| Output 2 · Market discovery (monthly refresh per operator) | Live |
| Output 2 · Cross-operator latent matches (primitive-level pairs) | Live |
| Pre-verification experience | Demo Mode |
| AI-drafted intros when both sides reveal | In testing |
| Escrow + settlement for B2B deals (MAS-licensed acquiring partner) | Roadmap 2026-2027 |
| Cross-border settlement | Roadmap |
Roadmap items are forward-looking statements subject to change; availability varies by jurisdiction.
We don't claim what we haven't built. The matching layer is real today; the settlement layer is honestly a roadmap item, and saying so out loud is part of how we think about trust.
Output 2 · Market discovery
The markets you didn't know were yours.
Most B2B platforms match you to obvious buyers. The Network does that, and then reads the building blocks underneath your business to surface markets you'd otherwise need a $50K consultant to find.
How the Network reads it
Surface marketplaces see categories. A matcha grower's invoices say "matcha to café." The match is F&B supplier → F&B buyer. Predictable, low-value.
The Network sees what the matcha actually is. Ground processed plant material containing L-theanine 1-3%, EGCG 60-80mg/g, particle size 2-20µm. Those molecules don't have to live downstream of F&B — pharma supplement formulators pay 10× the F&B rate per kg for the same compounds in concentrated form. Same plant, different market. The grower didn't know the market existed for them.
The Network decomposes every operator into five kinds of building block, then matches those across the substrate — including operators whose surface labels look completely unrelated. Examples below from anonymized SEA operators.
Material
Substances, components, raw stock
Capability
What the business can DO
Knowledge
Expertise hard to acquire
Network
Relationships hard to replicate
Infrastructure
Physical or digital capacity
Six SEA operators, one per country. Then one cross-border match the surface engine would have missed entirely.
🇲🇾 Malaysia · Klang Valley
Obvious market
Brand & visual identity design for F&B and retail SMBs in KL/Singapore
Building blocks underneath
Capability
logo and brand identity systems · packaging artwork (dieline-ready) · web design (likely Figma → handoff) · investor/sales pitch deck design
Knowledge
F&B packaging conventions (FOP, halal mark placement, nutrition panels) · SMB retail brand playbook · KL + SG SMB pricing tolerance and buying cycle · pitch deck narrative structures used by local founders
Network
repeat F&B + retail SMB clients in MY/SG · print vendor relationship (currently underperforming) · freelance photographer pool · 14 months of platform-tracked client base
Closest unclaimed market
Café and F&B retail menu systems for KL new openings
Same ICP, same skills, same vendors. Highest repeat potential, shortest sales cycle, and directly solvable by fixing the stated print partner problem — which unlocks faster TAT as a competitive wedge.
What's blocking it today
No BD bandwidth in a 3-person studio + the print TAT bottleneck (5-7 days) makes menu work unattractive vs. brand identity margins. Needs a productized SKU and a second printer before it scales.
Other adjacent markets2 more
Halal-certified F&B packaging design for MY SMEs preparing for JAKIM submission
They already do F&B packaging; JAKIM-ready artwork is the same dieline work plus mandatory mark placement, BM/EN bilingual layout, and ingredient panel compliance — pure knowledge add, no new capability.
Pitch decks + data room visuals for KL/SG seed-stage founders (Cradle, Antler, Iterative cohorts)
Pitch decks are already a line item. The leap to investor-grade decks + one-pagers + data room cover sheets is narrative refinement, not a new craft.
🇸🇬 Singapore · CBD-Tuas corridor
Obvious market
Premium European & Japanese specialty F&B distribution to Singapore high-end restaurants and gourmet retail
Building blocks underneath
Capability
EU-SG cold-chain freight orchestration (2-8°C and frozen) · Bonded warehousing + SG customs clearance for perishables · Halal certification handling via SG body · HORECA sales motion to chefs/F&B buyers
Knowledge
Provenance/DOP/AOP storytelling and producer relationships · Chef palate preferences in SG/MY fine dining · Cold-chain SOPs and shrinkage economics on luxury perishables · Halal compliance pathways for imported specialty goods
Network
Direct relationships with EU producers (Parma, Modena, French coops, Spanish mills) · Uji tea grower relationships · Buyer book of high-end SG/MY/BN restaurants and gourmet retailers · SG bonded warehouse + customs broker partner
Closest unclaimed market
Private members' clubs, embassy commissaries, and yacht/marina provisioning (SG)
Same SKUs, same cold-chain, same city, higher margin per kilo, low service complexity. Difficulty 1 — purely a BD outreach exercise with existing inventory. Can be tested in 30 days with zero capex.
What's blocking it today
No BD bandwidth — owner-operator is consumed by restaurant account servicing and EU supplier management. No internal champion has been assigned to clubs/embassies/yachts despite being a 15-min walk from half of them.
Other adjacent markets2 more
Specialty F&B supply to premium catering companies and private-chef networks (SG)
Caterers serving weddings, corporate events, private dinners are heavy users of charcuterie boards, cheese platters, wagyu canapés. Lower service burden than restaurants (project-based POs), same SKU mix.
Premium hotel banqueting & 5-star hotel F&B procurement (SG + KL Marina Bay-tier properties)
Same SKUs, same cold-chain, same provenance story. Hotels buy charcuterie/cheese/wagyu in larger, more predictable volumes than restaurants. Existing chef network in SG fine dining overlaps with hotel exec chefs.
🇮🇩 Indonesia · Jakarta
Obvious market
Cross-border container freight + Jakarta last-mile + cold-chain trucking (SG-ID-MY corridor)
Building blocks underneath
Capability
Jakarta-SG container line-haul (regular weekly cadence) · Greater Jakarta last-mile dispatch · Cold-chain (2-8°C reefer) transport with 2 dedicated units · Customs clearance coordination via SG broker
Knowledge
18 months of platform-captured operational data (routes, loads, timing) · SG customs/brokerage process know-how · Cold-chain SOP and temperature handling · Jakarta last-mile route density knowledge
Network
SG freight forwarder relationship · SG customs broker relationship · Driver pool and staffing channels · Existing SG/ID/MY shipper customer base
Closest unclaimed market
Jakarta-Surabaya / Jakarta-Bandung domestic FTL container backhaul
Lowest friction by far — zero new equipment, zero new certification, zero new partners. Pure fleet utilization on already-paid-for return legs. Can be tested within 30 days on existing trucks via load-matching platforms.
What's blocking it today
No BD bandwidth — operator is SG-corridor focused and hasn't built domestic shipper pipeline. Backhaul revenue is a missed signal sitting inside their own dispatch data; nobody internally is tasked with filling empty return legs.
Other adjacent markets2 more
Pharma cold-chain distribution for Jakarta hospital & clinic networks (2-8°C, GDP-aligned)
Already runs 2 reefer units + Jakarta last-mile + cold-chain SOPs. Pharma distributors pay 2-3x grocery cold-chain rates for compliant 2-8°C delivery to hospitals.
Frozen/chilled F&B distribution for Jakarta HORECA (hotels, cloud kitchens, premium restaurants)
Reefer + Jakarta last-mile density already exists. HORECA needs 5am-9am chilled drops — a window that complements existing daytime container runs.
🇹🇭 Thailand · Bangkok
Obvious market
Premium Thai botanical wellness products (teas, supplements, spa/cosmetics) for SEA D2C + retail
Building blocks underneath
Capability
Small-batch formulation across both ingestible (tea, capsule, tonic) and topical (scrub, salt, oil) SKUs · Thai FDA registration workflow via retained consultants · Cross-border e-com fulfillment to 6 SEA/East Asia countries via Shopify + freight forwarders · Instagram creator-led marketing and content production
Knowledge
Recipe IP for Thai-botanical formulations (ingestible + topical) · Regulatory know-how for Thai FDA cosmetic + supplement filings · SEA cross-border logistics + duty handling experience · SEA wellness consumer taste profile (TH/SG/MY/ID/HK/JP)
Network
Direct relationships with organic farmers in Chiang Mai · Glass + label + gift-box supplier base in Bangkok · IG creator roster across SEA wellness niche · Existing D2C customer base across 6 countries
Closest unclaimed market
Corporate wellness gifting (Bangkok/Singapore HR + client-gift programs)
Difficulty 1, no new product, no new regulatory work, no new freight lanes. Gift boxes are already stocked. Highest-margin channel of the list (bulk orders, no creator CAC). Aligned with Q4 timing for fast revenue test. ~$25K-$60K capture is meaningful at $22K/month run-rate.
What's blocking it today
No BD bandwidth — founder is running production, e-com, and creator marketing solo. There is no inbound B2B funnel and no one is making outbound pitches to HR buyers. Pure missed-signal/no-internal-champion problem, not a capability gap.
Other adjacent markets2 more
Yoga studio + wellness retreat retail in SEA (in-studio shelf sales)
Essential oils, herbal teas, body scrubs are core wellness studio retail items. Studios buy on wholesale terms — same products, B2B channel.
Halal-certified Thai botanical wellness line for Malaysia + Indonesia muslimah beauty channel
Same SKUs (scrubs, oils, bath salts, teas), same farmers, same freight lanes TH-MY. Halal cert is a paperwork overlay on existing formulations — no new capability. Operator already stated this need.
🇻🇳 Vietnam · Ho Chi Minh City
Obvious market
Small-batch cotton garment CMT/OEM for SEA fashion micro-brands and e-com retailers
Building blocks underneath
Capability
Cut-and-sew (CMT) on cotton · Machine + hand embroidery · Small-batch production at MOQ 100 · 14-21 day turnaround discipline
Knowledge
Tech-pack interpretation for indie brands · Cotton-tee construction know-how · Embroidery digitization & execution · Small-batch costing at sub-500 unit runs
Network
Retail brand + e-com clients in VN/SG/MY/ID · Cotton fabric wholesaler · Thread supplier · Machine maintenance vendor (uptime partner)
Closest unclaimed market
Corporate uniform & team apparel for SEA SMEs with embroidered branding
Lowest friction: uses existing cotton tee CMT + embroidery exactly as-is, MOQ 100 fits naturally, 14-21 day turnaround is acceptable (no rush premium needed), and SME buyers are reachable without gatekeepers. Repeat revenue once landed.
What's blocking it today
No outbound BD bandwidth — owner-operator likely consumed by existing fashion-brand client servicing. No catalog/sample-kit asset created, so inbound leads can't self-qualify.
Other adjacent markets2 more
Embroidered patches, labels, and accessory components sold to other SEA garment/leather workshops and Etsy sellers
Embroidery machine utilization is likely under-loaded between CMT runs. Patches are high-margin, low-material, easy to ship globally via the existing consolidator.
White-label blanks + custom embroidery for Shopify/TikTok Shop micro-brands in SG/MY (creators with <5K followers needing 50-300 piece drops)
Small-batch OEM at MOQ 100 is exactly the underserved gap — most VN factories want MOQ 500+. Embroidery + CMT already in stack. SEA shipping consolidator relationship in place.
🇵🇭 Philippines · Manila
Obvious market
D2C / F&B social media + paid ads agency (PH-based, SEA-serving)
Building blocks underneath
Capability
Short-form content production (static + video) · Paid ads buying + optimization (Meta/TikTok) · Community management across timezones · Multi-market campaign localization
Knowledge
D2C and F&B consumer playbooks · PH/SG/ID platform + audience behavior data · Creator/influencer-adjacent content patterns · Performance benchmarks from existing client campaigns
Network
D2C + F&B founder client base across PH/SG/ID · Freelance creative bench (video, photo, VO) · Translator network for Bahasa/English/Tagalog · Emerging merch printing relationships
Closest unclaimed market
Branded merch + content bundles for SG/PH startup launches & events
They are LITERALLY sourcing a merch partner right now ($1.5-2K/month signal). Bundling merch into existing launch campaigns is one productized SKU on top of work they already do, sold to clients they already have. Lowest friction, fastest revenue, no new capability.
What's blocking it today
Missing merch printing partner (stated need) + no productized SKU page — they're treating it as ad-hoc client procurement instead of a packaged offer. No BD bandwidth in a 5-person team to formalize it.
Other adjacent markets2 more
TikTok Shop creative + ads management for PH/ID beauty & F&B SMBs
Already running paid ads + short-form video for D2C/F&B. TikTok Shop affiliate-driven content is the same production muscle, just retargeted at a shoppable surface with explosive PH/ID adoption.
Bahasa/Tagalog short-form video editing as a productized service for SEA creators & coaches
Video editing + VO + translation are all on the bench. Solo creators/coaches in SEA pay $300-600/month for retainer video editing. Pure capacity utilization of existing freelance bench.
And when the engine works between operators
Output 2 also crosses operators — not just markets.
The same building-block decomposition that surfaces non-obvious markets also surfaces non-obvious counterparties. Below: a latent pair across two countries the surface engine would never connect.
↔ Cross-border match · Vietnam ↔ Philippines
What surface engines see
A garment factory and a digital agency. Different verticals, different countries. Zero invoice vocabulary overlap. Treated as unrelated.
What the Network sees
Operator A · HCMC garment
Production capacity, no demand pipeline. Owns low-MOQ cut-and-sew + 14-21 day turnaround + SEA cross-border shipping. Machines underfilled; needs steady recurring brand-side demand.
Operator B · Manila digital agency
Demand pipeline, no production partner. Owns D2C + F&B founder network across PH/SG/ID + active scouting for merch printing partners. Clients regularly launch 100-300pc merch drops; current supply chain is ad-hoc and unreliable.
Why this match earns its place
The supply chain seam for SEA's creator economy
A solves B's "where do my clients' merch drops actually get made" problem. B solves A's "how do I keep 15 machines fed with the right kind of work" problem. Both already serve the same end-buyer cluster (SEA D2C/F&B brands) from different angles. Formalizing the partnership = recurring volume at margin-positive rates for both.
Why surface engines miss this entirely
"Garment factory" and "digital agency" share zero category overlap and zero token overlap on invoice line items. Only decomposition reveals A has "small-batch production capacity" and B has "active demand for small-batch production partners" as complementary building blocks. The Network reads this match automatically — the operators do not need to discover each other manually.
refreshed monthly · generated from real operator signal vectors · costs the operator nothing to view
Each card above is a real output from the discovery engine — one structured pass against an anonymized SEA operator's signal vector (invoices, expenses, customer countries, stock categories). No profile form. No self-declared category. Normal use of Simpler is what feeds it.
The incentive is direct: more invoices, more expenses, more CRM contacts, more stock — sharper matches and sharper discovery. Same substrate, both outputs. The Network only gets useful when there's enough data flowing through it for the engine to read.
For AI consumers: live operator discoveries are accessible via GET /api/market-discovery (per-tenant) and GET /api/market-discovery/matches (cross-operator pairs) on api.simpler.asia. Both authenticated.
Privacy
What we use to match. What we never share.
Business-level signals only. Industry, transaction patterns, sector — never names, contacts, or financials shared raw.
Personal information stays encrypted. Your customer list, contact details, billing info — vault-encrypted with keys scoped to your tenant. The matching engine doesn't see any of it.
You can opt out anytime. Profile → Network toggle. Turn off freezes new contributions immediately; existing matches remain accessible.
Compliant under SG PDPA + regional equivalents. Full data architecture detail at /trust.
Network is powered by SBIN — the Simpler Business Intelligence Network. Read the thesis · Data architecture
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